Whether you're creating a collection of spaces or a private individual looking to sell a single project once it’s built, 3D and Virtual Reality architecture (VR) are powerful tools in helping to market your property before construction even begins.
This is primarily because 3D visualisation can help your prospective purchaser to completely understand what they are buying by placing them directly into a realistic rendering of the property at the start of the design process. This means that buyers can make a truly informed purchasing decision and even, with your approval, make changes to suit them - creating a bespoke property that truly meets their needs.
A clearer understanding and immersive approach for clients
At Marraum, we use 3D architecture and virtual reality technology in every project we design. Why? Because we’ve seen first-hand how it offers clients a better understanding of how their development will look, regardless of their knowledge of the design and build process. And that makes everyone’s lives easier and ensures everyone’s satisfied with the end result.
We’ve had the process praised by councillors on planning committees, builders, landowners, neighbours and buyers for the way it breaks down barriers to understanding. By providing a clear visual representation, we create a level playing field for discussions regarding design proposals. This transparency encourages collaborative conversations, allowing everyone involved to contribute to and understand the vision behind the project.
We’ve witnessed examples where projects have failed to achieve planning consent, and we’ve then taken on, amended, and successfully sought consent from neighbours and planning committees. That’s because 3D and VR technology enables everyone to understand the vision of the design and how it will fit into its surroundings. When people can visualise a project, they are more likely to support it.
VR architecture reduces expensive errors – and stress
One of the most significant advantages of using 3D architecture modelling over traditional 2D plans is the huge reduction in errors throughout the decision-making process. It’s not always the cheapest option at the outset, but there is a far, far lower chance that you’ll be making expensive changes once you reach the build stages of your project.
We often witness how spending time and money making the right decisions upfront saves plans from being changed later, and we’re often contacted by clients who have had poor experiences elsewhere to look at their projects with fresh eyes and using our VR-fuelled process. It really is worth investing in to ensure a stress-free process and to sell your property up-front if that’s what you’re looking to do.
We have even managed to change the minds of clients with experience in the construction industry or who have previously built or renovated properties and initially saw no need for this technology. Many of them have expressed that, had they had access to VR and 3D architecture on previous projects, they would have made different decisions. This highlights the transformative potential of these tools in enhancing the design and build experience.
Bring VR architecture to your next project
Are you designing, developing, or renovating a residential project and want to learn more about how 3D and VR technology can help you sell your property? Get in touch today to discover the advantages of using VR in architecture and why you’ll want to use it for every project in the future.
